MY work
We took a kitchen brand from invisible to sold out.
We took a kitchen brand from invisible to sold out.
We took a kitchen brand from invisible to sold out.
Sona & Co. had a good product and no audience. In 90 days we built a creator roster, wrote 140 hooks, and shipped 92 videos.
Founded 2022
Ahmedabad + London
40 creators on roster
The numbers after 90 days
Same product. Different story.
Same product. Different story.
Same product. Different story.
We turn everyday products into scroll-stopping stories that reach more people, drive stronger returns, and keep performing long after they’re posted.
We turn everyday products into scroll-stopping stories that reach more people, drive stronger returns, and keep performing long after they’re posted.
followers
TikTok
Views
TikTok
Views
Paid social
return on spend
Output
videos shipped
Output
videos shipped
41% lower cost per acquisition
6 videos still running as evergreen ads
Sold out twice in month three
The brief
Good food, bad footage.
The work · 92 videos, 6 shown
The cuts that carried it.
The cuts that carried it.
The cuts that carried it.
Every hook shown is one we wrote. Every creative was tested in the real world, backed by genuine data and measurable results that demonstrate what effective messaging can achieve.
“POV: you finally fixed the one thing ruining your kitchen.”
@devbuilds • Haushold
“Day 1 vs day 60 — no filter.”
@jonahlifts • FormaFit App
“I was doing this completely wrong for two years.”
@mayamakes • Lumeno Skincare
“Nobody talks about what’s actually in this.”
@alinaeats • Sippd Beverages
“Stop buying this. Buy this instead.”
@mayamakes • Vellow Label
“POV: you finally fixed the one thing ruining your kitchen.”
@devbuilds • Haushold
“Day 1 vs day 60 — no filter.”
@jonahlifts • FormaFit App
“I was doing this completely wrong for two years.”
@mayamakes • Lumeno Skincare
“Nobody talks about what’s actually in this.”
@alinaeats • Sippd Beverages
“Stop buying this. Buy this instead.”
@mayamakes • Vellow Label
“POV: you finally fixed the one thing ruining your kitchen.”
@devbuilds • Haushold
Testimonial
What brands say after
the first month.
What brands say after
the first month.
What brands say after
the first month.
No waiting around for strategy decks or slow rollouts. Here is what happens when speed, volume, and performance hit your ad account in month one.
“The right brand deals changed everything. Every collaboration feels authentic, creative, and worth sharing.”
“They connected me with brands that fit my audience. No forced promotions, just genuine partnerships.”
“Our campaign felt natural, reached the right people, and turned creator content into real brand engagement.”
“From finding the right creators to launching campaigns, the entire process felt effortless.”
“Better collaborations, stronger content, and a community that genuinely connects with the brands I represent.”
“We found creators who truly understand our brand. The content felt real, and the campaign made an impact.”
“The right brand deals changed everything. Every collaboration feels authentic, creative, and worth sharing.”
“They connected me with brands that fit my audience. No forced promotions, just genuine partnerships.”
“Our campaign felt natural, reached the right people, and turned creator content into real brand engagement.”
“From finding the right creators to launching campaigns, the entire process felt effortless.”
“Better collaborations, stronger content, and a community that genuinely connects with the brands I represent.”
“We found creators who truly understand our brand. The content felt real, and the campaign made an impact.”
